Crux was born from a group of friends passionate about climbing, united by the desire to create gear that enhances the experience of those who love this sport. At the heart of the project lies the belief that the true essence of climbing is found in the sharing of passion, and in the connection with nature and others. Every product is the result of experimentation, feedback, and a continuous process of improvement, aiming to make the most of the beauty and challenge offered by the mountains. Crux is more than a brand—it's a growing community that shares gear and emotions.